Primer is one of the best-known payment orchestration platforms: a component-based checkout localised into 154 currencies and 32 languages, drag-and-drop workflows, fallbacks to a backup processor, a vault that is independent of PSPs, network tokenization, reconciliation and monitoring, with customers such as GetYourGuide, Printify and New Look on its homepage.
So why look at alternatives? Usually because of a specific gap rather than the core product: no published pricing, no customer payout product described on its public pages, no crypto in the checkout, no single-tenant deployment described, or a need for deeper routes in a particular region. This page profiles six alternatives against the same criteria so you can match the alternative to the gap.
What criteria did we use?
We looked only at what each vendor states on its own public pages, as of 19 October 2026:
- Checkout model. A hosted or drop-in checkout, card fields only, or API only, and whether payouts run in the same flow.
- Routing and retries. Which inputs rules can use, and whether declined payments retry on another provider.
- Payouts. Whether payouts to customers or sellers are a product, and to which instruments.
- Tokens. Whether saved cards are portable across providers, and network token support.
- Transparency. Public documentation and published pricing.
The table above compares Primer with Omno only, because Omno publishes this page and that is the comparison we can describe in most detail. Our full Omno vs Primer comparison has more rows.
Which Primer alternatives are worth a look?
Gr4vy
Gr4vy gives each merchant a dedicated, single-tenant cloud instance, with data kept in-region. Its public documentation lists 23 routing conditions, from amount and BIN range to metadata and the anti-fraud decision, and states which decline codes retry on the next connection. It offers an Embed drop-in checkout, mobile SDKs, a vault, network tokens and an account updater. Payouts are card OCT only today. Pricing is not published. See Omno vs Gr4vy.
Best fit: teams that want Primer-style developer tooling with single tenancy and fully public routing documentation.
Spreedly
Spreedly is built around an independent vault: cards stored once, kept current with network tokens and card updater, and sent to 150+ gateway connections. Its Independent Vault starts at $750 per month; routing, smart retries and network tokens come with a Performance Optimization plan priced on request. Its iFrame and Express collect card details rather than hosting a full checkout. See Omno vs Spreedly.
Best fit: merchants whose main goal is owning card tokens independently of every PSP.
IXOPAY
IXOPAY is an enterprise orchestration platform with tokenization at its centre since its 2024 merger with TokenEx. It cites 500+ pre-built adapters, including 200+ PSPs and 300+ payment methods, hosted payment pages, intelligent routing with fallback, reconciliation and a white-label option, and states PCI Level 1 service provider status. Pricing is not published. See Omno vs IXOPAY.
Best fit: large merchants and platforms with many acquirers and a tokenization strategy.
BridgerPay
BridgerPay focuses on decline recovery and multi-PSP operations: AI-driven retries of soft declines across PSPs, a no-code router that works on BIN and amount, unified 3DS, settlement reconciliation and omnichannel payments including POS, with 1,000+ PSPs and alternative methods. Its developer documentation is password-protected and pricing is not published. See Omno vs BridgerPay.
Best fit: merchants whose biggest leak is declines across several PSPs and whose finance team reconciles many settlement files.
Corefy
Corefy is a horizontal orchestration platform with a very large connector library: its homepage states 650+ payment providers. It publishes Standard, Professional and Enterprise plans by included successful transactions per month, with overage rates in its calculator, and offers payouts as a separate product and a white-label gateway. Corefy also lists Omno as a connector. See Omno vs Corefy.
Best fit: teams that need many connectors quickly and want published plans.
Omno
Omno is a payment orchestration platform based in Tbilisi for e-commerce merchants in every country except markets under OFAC sanctions or on the FATF call-for-action list. Its hosted checkout, opened with a Web SDK or in an iFrame, takes cards, wallets, local methods and crypto on one page and can also open a payout view. Routing rules use card BIN, country, currency, amount, browser information or customer segment, PSP eligibility uses customer group and verification level, and cascading moves a rejected payment to the next provider in the rule, with every attempt in the transaction trail. Card Fields take cards on the merchant’s own checkout, and Direct Links cover local methods, wallets and crypto from the merchant’s own buttons. Omno does not publish pricing or client names, offers no drag-and-drop workflow builder and does not state network token support.
Best fit: e-commerce merchants expanding into new markets who want payouts and crypto in the same checkout and verification-aware routing.
When should you stay on Primer?
Switching orchestration platforms costs engineering time, saved-card migration and a period of double reconciliation. Staying is the right call if:
- Primer’s connections already cover every market on your roadmap.
- Your team relies on Workflows to change flows without engineering.
- You do not need customer payouts or crypto in the checkout.
- Your approval rates are stable and you can explain the declines you see.
If only one market or one flow is the problem, consider adding a second platform for that market rather than migrating everything.
How should you run an evaluation?
- Write down the gap. Payouts, token ownership, single tenancy, retries, pricing, crypto or a specific market. Score vendors on that first.
- Ask for the connector list in your countries, not the global count.
- Test the checkout with a real customer journey, including a refund or payout, a declined card, a retry on a second provider and a saved-card repeat purchase.
- Compare approval rate the same way across vendors, on unique payment intents rather than raw attempts. See how to calculate approval rate.
- Get pricing in the same structure from everyone, including whether retried attempts are billed.
How we compared
Omno publishes this page and is one of the vendors profiled, so we have a commercial interest. We put Omno last, used the same criteria for every vendor and relied only on each vendor’s own public pages, as linked in the sources and in our individual comparisons. Where something is not published, we say so instead of guessing. Omno is described by capability only.
If any vendor named here sees an error, contact us and we will correct it and record the change.
Primer, Gr4vy, Spreedly, IXOPAY, BridgerPay, Corefy and other names are trademarks of their respective owners, used only to identify the products discussed. Omno is not affiliated with or endorsed by any of them.