Primer and Omno both put one integration in front of many payment providers, but they are built for different jobs. Primer is a broad payments infrastructure platform: a modular checkout, a no-code workflow builder, fallbacks, a vault, reconciliation and monitoring, sold to large merchants that want to compose their own payment stack. Omno is narrower: a hosted checkout in which customers pay and receive payouts with cards, local methods and crypto, with routing rules the merchant sets around each customer.
Where Primer is stronger
No-code workflows. Primer’s Workflows let a payments team drag and drop services, apply conditions, freeze suspicious transactions, alert the fraud team in Slack and A/B test 3DS strategies by region, without engineering work. Omno has no visual builder of that kind.
Checkout localisation. Primer’s Checkout page cites 150+ global integrations, 154 local currencies and 32 languages, with methods and routing paths chosen by country, currency and device, and built-in A/B testing.
Vault and network tokens. Primer’s centralized vault stores payment credentials independently of PSPs so they can be routed across providers, and Primer offers network tokenization. Omno offers tokenization and saved cards in the hosted checkout, but does not state network token support on its site.
Operations tooling. Observability, monitors, a costs overview, reconciliation and an AI assistant for monitoring are all listed products. Omno offers a full transaction trail, customer profiles, reports and widget analytics and real-time success metrics, a smaller set.
References and credentials. Primer’s homepage names customers such as GetYourGuide, Printify, Lime, New Look and Maisons du Monde, and its security page states SOC 2 Type 2. Omno does not publish client names.
Where Omno is stronger
Payouts in the checkout. In Omno’s hosted checkout the same session can open the payment view or the payout view, so payouts can run from the same checkout. Primer’s public pages do not describe customer payouts.
Crypto next to cards and local methods. Omno’s hosted checkout shows crypto alongside cards and APMs, and payouts can go to crypto too. Primer’s Checkout page does not mention crypto.
Routing built around the customer. Omno’s PSP eligibility rules take customer groups and customer verification levels as named inputs, next to country, method and currency, so a first-time unverified customer and a verified returning one can see different routes. Primer’s Workflows mention advanced conditions but do not list them publicly.
Local depth in every market. Omno serves e-commerce merchants in every country except markets under OFAC sanctions or on the FATF call-for-action list, with country guides on the local methods that matter in markets such as Kazakhstan, Saudi Arabia and Brazil.
Pricing and commercial model
Neither vendor publishes prices. Primer offers a demo and an ROI calculator that estimates uplift from optimisation; Omno offers a conversation with the team. Ask both for a quote in the same structure: platform fee, per-transaction fee, whether fallback or cascaded attempts are billed, payout pricing and exit terms.
Migration or running both
Running both is realistic for a group with several brands or regions: Primer for markets where its connectors and workflows already perform, Omno for markets that need local methods, crypto and payouts. Agree which platform owns each market’s routing rules, credit customer balances only from verified webhooks, and compare approval rate on unique payment intents, as our guide to how to calculate approval rate explains.
Who should choose which
Choose Primer if:
- A payments or operations team wants to build and change flows without engineering.
- You need a localised checkout across many currencies and languages and an independent vault with network tokens.
- Observability, monitors and reconciliation are part of the brief.
- Named enterprise references and SOC 2 Type 2 are procurement requirements.
Choose Omno if:
- You want one hosted checkout for payments, payouts and crypto.
- Customer verification level and customer group should decide which providers a customer can use.
- You sell in many markets and need the local methods of each, such as Kaspi in Kazakhstan, mada in Saudi Arabia or PIX in Brazil.
How we compared
Omno publishes this page, so we have a commercial interest. Every Primer cell links to Primer’s own website as it read on 19 October 2026. Where Primer’s public pages are silent we write “Not published”, which does not mean the feature is missing. Omno is described by capability only, from its own product and developer pages. If you work at Primer and see an error, contact us and we will correct it.
Primer and other product names are trademarks of their respective owners and are used only to identify the products compared. Omno is not affiliated with or endorsed by Primer.