How does a 3-D Secure exemption work?
Commission Delegated Regulation (EU) 2018/389 sets out the cases in which strong customer authentication may be skipped. For card payments the main ones are low-value remote payments under EUR 30 (Article 16, with a cumulative cap of EUR 100 or five payments since the last authentication), transaction risk analysis (Article 18, where the provider’s fraud rate is below reference rates that allow amounts up to EUR 500), trusted beneficiaries (Article 13) and recurring payments of the same amount to the same payee (Article 14). The exemption is flagged in the 3-D Secure request or in the authorization, and the issuer accepts or refuses it.
Why do exemptions matter for approval rate?
Every challenge is a step where customers can abandon or fail. As an illustrative example: if 10% of challenged customers drop out, 20,000 European card payments that are all challenged lose 2,000 payments. If a quarter of them qualify for an accepted exemption, about 500 of those losses are avoided.
What are the risks of using exemptions?
Liability for fraud usually moves back to the merchant when an acquirer-requested exemption is used instead of authentication. Transaction risk analysis is only available while the fraud rate stays below the reference rate, so a fraud spike can remove the option. In high-risk merchant categories, issuers often refuse exemptions and return a soft decline, which adds a retry and some latency.
Where does Omno use it?
3-D Secure and exemption requests are performed by the connected PSP. Omno’s routing and cascading keep the authentication state consistent when a payment moves between routes, and the routing-decision log records the response code for each attempt.