How do people in Vietnam pay online?
Most adults now bank digitally. The State Bank of Vietnam reports that the share of people aged 15 and over with a transaction account rose from 74.63% in 2021 to 88.96% at the end of 2025, and that non-cash payments have grown by more than 60% a year in volume and more than 24% in value since 2021.
Bank transfers by QR code are the fastest-growing way to pay. With VietQR, the shopper scans a QR code in their banking app and the transfer between banks runs in real time, 24 hours a day and seven days a week, through NAPAS fast transfer. In the Xendit and Cube Ecommerce Payments Momentum Report 2026, VietQR was the fastest-growing payment rail in Vietnam, with transaction value up 151% in 2025. NAPAS, the National Payment Corporation of Vietnam, runs the financial switching system and the domestic ATM and POS switch for 68 member banks and finance companies, and caps a VietQR transfer at under VND 500 million.
E-wallets and cards complete the online mix. Payment providers such as Xendit offer the MoMo, ZaloPay, ShopeePay, Appota and VNPT Money wallets, bank virtual accounts and cards. Apple Pay and Google Pay are both available in Vietnam. Security concerns were the top reason Vietnamese shoppers abandoned a purchase (42%), and cross-border purchases were 14% of the market. Cash on delivery is shrinking across the region and is now well under a third of South-East Asian e-commerce transactions.
What rules shape online payments in Vietnam?
VAT for foreign digital suppliers is 10%. From 1 July 2025, the new VAT law covers foreign suppliers without a permanent establishment who sell through e-commerce or digital platforms, and their rate changed from 5% to 10%. The tax is paid by the supplier itself, or withheld and paid by the organisation that runs the digital platform or by a Vietnamese business buyer that uses the deduction method for VAT.
Standard VAT rates are 0%, 5% and 10%. The government approved a two-point VAT reduction for certain goods and services from 1 July 2025 to 31 December 2026.
Personal data falls under Law No. 91/2025/QH15 on Personal Data Protection, in force since 1 January 2026, which replaced Decree 13/2023. A controller must notify the authority within 72 hours of a violation that may cause serious harm. Sending personal data abroad, including storing it on overseas servers or cloud services, needs a transfer impact assessment filed with the Ministry of Public Security within 60 days, and fines for transfer breaches can reach 5% of the previous year’s revenue.
How would Omno route payments in Vietnam?
A merchant would connect once and set routing rules per method, currency and customer group. In Vietnam:
- VietQR transfers would go to a provider that issues dynamic VietQR codes or virtual accounts, with the order pending until the provider confirms the money arrived.
- E-wallet pay-ins would go to providers that support MoMo, ZaloPay or ShopeePay in VND.
- Card pay-ins, Apple Pay and Google Pay can be routed by BIN, with cascading to the next provider in the rule if one is unavailable or rejects the request.
- Customer group rules could keep each group of shoppers on providers that support its methods, currency and amounts.
Webhooks would report the final status of every payment, and the routing-decision log would show which provider handled each payment and why.
What should merchants plan for?
Plan for QR bank transfers first. VietQR is the fastest-growing rail, and most adults now hold an account they can pay from.
Plan for trust at checkout. Security concerns are the top reason Vietnamese shoppers abandon a purchase, so familiar method brands and clear merchant names matter.
Plan for 10% VAT on digital sales and check whether a platform will withhold it for you.
Plan for data transfer paperwork. If payment or customer data leaves Vietnam, prepare a transfer impact assessment under the 2025 law.